Marketing management perspectives and applications /
edited by Robert B. Woodruff, Gerald E. Hills, David W. Cravens.
- Homewood, Ill. : R. D. Irwin, 1976.
- xi, 433 p. : ill. ; 23 cm.
"Designed to be used with Cravens, Hills, and Woodruff, Marketing decision making."
Includes bibliographical references.
025601843X
75043166
Marketing--Management.
Marketing--Decision making.
HF5415.13 / .M353
658.835 / WOM
"Designed to be used with Cravens, Hills, and Woodruff, Marketing decision making."
Includes bibliographical references.
025601843X
75043166
Marketing--Management.
Marketing--Decision making.
HF5415.13 / .M353
658.835 / WOM