Contractual marketing systems
[by] Donald N. Thompson. With an introd. by E. T. Grether.
- Lexington, Mass., Heath Lexington Books [1971]
- xxi, 329 p. illus. 23 cm.
Papers originally presented at a workshop sponsored by the American Marketing Association and held at the C. W. Post campus of Long Island University in August 1970.
Includes bibliographies.
Marketing--Congresses.
Franchises (Retail trade)
HF5415.C5476
658.8 / THC
Papers originally presented at a workshop sponsored by the American Marketing Association and held at the C. W. Post campus of Long Island University in August 1970.
Includes bibliographies.
Marketing--Congresses.
Franchises (Retail trade)
HF5415.C5476
658.8 / THC