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Contractual marketing systems

by Thompson, Donald N [ed.]; American Marketing Association.
Material type: materialTypeLabelBookPublisher: Lexington, Mass., Heath Lexington Books [1971]Description: xxi, 329 p. illus. 23 cm.Subject(s): Marketing -- Congresses | Franchises (Retail trade)
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Books Books Dhaka University Library
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Non Fiction 658.8 THC (Browse shelf) 1 Available A250955

Papers originally presented at a workshop sponsored by the American Marketing Association and held at the C. W. Post campus of Long Island University in August 1970.

Includes bibliographies.

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Last Updated on September 15, 2019
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