McCarthy, E. Jerome.
Basic marketing : a managerial approach / E. Jerome McCarthy. - 5th ed. - Homewood, Ill. : R. D. Irwin, 1978. - xix, 767 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0256020485
77088299
Marketing--Management.
658.8 / MCB
Basic marketing : a managerial approach / E. Jerome McCarthy. - 5th ed. - Homewood, Ill. : R. D. Irwin, 1978. - xix, 767 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0256020485
77088299
Marketing--Management.
658.8 / MCB