Basic marketing : (Record no. 140814)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00687cam a2200229 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1777969 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161222145610.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 780524s1978 ilua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 77088299 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256020485 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-DhUL |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MCB |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome. |
| Fuller form of name | (Edmund Jerome) |
| 245 10 - TITLE STATEMENT | |
| Title | Basic marketing : |
| Remainder of title | a managerial approach / |
| Statement of responsibility, etc. | E. Jerome McCarthy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Homewood, Ill. : |
| Name of publisher, distributor, etc. | R. D. Irwin, |
| Date of publication, distribution, etc. | 1978. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 767 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-12-22 | 2016-12-22 | Dhaka University Library | 2016-12-22 | Books | 1 | Donation | Non Fiction | General Stacks | A228711 | Dhaka University Library | 658.8 MCB | |||||
| 2016-12-22 | 2016-12-22 | Dhaka University Library | 2016-12-22 | Books | 3 | Donation | Non Fiction | General Stacks | A228713 | Dhaka University Library | 658.8 MCB | |||||
| 2016-12-22 | 2016-12-22 | Dhaka University Library | 2016-12-22 | Books | 2 | Donation | Non Fiction | General Stacks | A228712 | Dhaka University Library | 658.8 MCB |