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Brand power / edited by Paul Stobart. - Washington Square, N.Y. : New York University Press, c1994. - xvi, 255 p., [24] p. of plates : ill. (some col.) ; 25 cm.

0814779654

94022778


Advertising--Brand name products.
Branding (Marketing)

HF5823 / .B7157 1994

658.827 / BRA
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