Brand power / (Record no. 140840)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01070cam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 652925 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161222151200.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 940713s1994 nyuaf 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 94022778 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0814779654 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | BD-DhUL |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .B7157 1994 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 20 |
| Item number | BRA |
| 245 00 - TITLE STATEMENT | |
| Title | Brand power / |
| Statement of responsibility, etc. | edited by Paul Stobart. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Washington Square, N.Y. : |
| Name of publisher, distributor, etc. | New York University Press, |
| Date of publication, distribution, etc. | c1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 255 p., [24] p. of plates : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 25 cm. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Brand name products. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stobart, Paul. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Contributor biographical information |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0807/94022778-b.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0807/94022778-d.html |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Collection code | Barcode | Shelving location | Lost status | Damaged status | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-12-22 | 2016-12-22 | Dhaka University Library | 2016-12-22 | Books | Non Fiction | 371964 | General Stacks | Dhaka University Library | 658.827 BRA | |||||
| 2016-12-22 | 2016-12-22 | Dhaka University Library | 2016-12-22 | Books | Non Fiction | 371963 | General Stacks | Dhaka University Library | 658.827 BRA | |||||
| 2016-12-22 | 2016-12-22 | Dhaka University Library | 2016-12-22 | Books | Non Fiction | 371965 | General Stacks | Dhaka University Library | 658.827 BRA | |||||
| 2016-12-22 | 2016-12-22 | Dhaka University Library | 2016-12-22 | Books | Non Fiction | 371966 | General Stacks | Dhaka University Library | 658.827 BRA |