McCarthy, E. Jerome
Essentials of marketing / E. Jerome McCarthy and William D. Perreault, Jr. - 5th ed. - Homewood, Ill. : Irwin, c1991. - xvii, 526 p. : ill. ; 26 cm. - Irwin series in marketing. .
Includes bibliographical references (p. 487-506) and indexes.
0256093237
90019758
Marketing.
658.8 / MCE
Essentials of marketing / E. Jerome McCarthy and William D. Perreault, Jr. - 5th ed. - Homewood, Ill. : Irwin, c1991. - xvii, 526 p. : ill. ; 26 cm. - Irwin series in marketing. .
Includes bibliographical references (p. 487-506) and indexes.
0256093237
90019758
Marketing.
658.8 / MCE