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Essentials of marketing / (Record no. 140848)

000 -LEADER
fixed length control field 00885pam a2200265 a 4500
001 - CONTROL NUMBER
control field 580266
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161222151441.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 900927s1991 ilua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 90019758
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256093237
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- BD-DhUL
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number MCE
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Fuller form of name (Edmund Jerome)
245 10 - TITLE STATEMENT
Title Essentials of marketing /
Statement of responsibility, etc. E. Jerome McCarthy and William D. Perreault, Jr.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Homewood, Ill. :
Name of publisher, distributor, etc. Irwin,
Date of publication, distribution, etc. c1991.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 526 p. :
Other physical details ill. ;
Dimensions 26 cm.
490 #0 - SERIES STATEMENT
Series statement Irwin series in marketing.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 487-506) and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Perreault, William D.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Price effective from Date last seen Permanent Location Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Withdrawn status Source of acquisition Collection code Damaged status Shelving location Barcode Current Location Full call number
2016-12-222016-12-22Dhaka University Library 2016-12-22 Books  PurchasedNon Fiction General Stacks481027Dhaka University Library658.8 MCE
Last Updated on September 15, 2019
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