Dolan, Robert J.
Strategic marketing management / Robert J. Dolan. - Boston, Mass. : Harvard Business School, c1991. - xvi, 656 p. : ill. ; 24 cm. - Practice of management series. .
Includes bibliographical references and index.
0875843107
91031903
Marketing--Management.
658.802 / STR
Strategic marketing management / Robert J. Dolan. - Boston, Mass. : Harvard Business School, c1991. - xvi, 656 p. : ill. ; 24 cm. - Practice of management series. .
Includes bibliographical references and index.
0875843107
91031903
Marketing--Management.
658.802 / STR