Mauser, Ferdinand F.
Modern marketing management : an integrated approach / Ferdinand F. Mauser - New York : McGraw-Hill, 1961. - 502 p. : ill. ; 23 cm. - McGraw-Hill series in marketing and advertising .
includes index.
61008658
GB61-13691
Marketing.
658.8 / MAM
Modern marketing management : an integrated approach / Ferdinand F. Mauser - New York : McGraw-Hill, 1961. - 502 p. : ill. ; 23 cm. - McGraw-Hill series in marketing and advertising .
includes index.
61008658
GB61-13691
Marketing.
658.8 / MAM