Modern marketing management : (Record no. 140885)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00703cam a22002411 4500 |
001 - CONTROL NUMBER | |
control field | 6090965 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | BD-DhUL |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20161222153203.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 730122s1961 nyua 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 61008658 |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
National bibliography number | GB61-13691 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | OClU |
Modifying agency | OCoLC |
-- | Uk |
-- | DLC |
-- | BD-DhUL |
042 ## - AUTHENTICATION CODE | |
Authentication code | premarc |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | MAM |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Mauser, Ferdinand F. |
245 10 - TITLE STATEMENT | |
Title | Modern marketing management : |
Remainder of title | an integrated approach / |
Statement of responsibility, etc. | Ferdinand F. Mauser |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | New York : |
Name of publisher, distributor, etc. | McGraw-Hill, |
Date of publication, distribution, etc. | 1961. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 502 p. : |
Other physical details | ill. ; |
Dimensions | 23 cm. |
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
Title | McGraw-Hill series in marketing and advertising |
500 ## - GENERAL NOTE | |
General note | includes index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Books |
Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2016-12-22 | 2016-12-22 | Dhaka University Library | 2016-12-22 | Books | Purchased | Non Fiction | General Stacks | A72047 | Dhaka University Library | 658.8 MAM |