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Hooley, Graham J.

Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy and Brigitte Nicoulaud. - 5th ed. - New York : FT Prentice Hall, 2012. - xviii, 614 p. : ill. ; 25 cm.

Includes bibliographical references and index.

9780273706977 0273706977


Target marketing.
Marketing--Management.

658.802 / HOM
Last Updated on September 15, 2019
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