Hooley, Graham J.
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy and Brigitte Nicoulaud. - 5th ed. - New York : FT Prentice Hall, 2012. - xviii, 614 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780273706977 0273706977
Target marketing.
Marketing--Management.
658.802 / HOM
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy and Brigitte Nicoulaud. - 5th ed. - New York : FT Prentice Hall, 2012. - xviii, 614 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9780273706977 0273706977
Target marketing.
Marketing--Management.
658.802 / HOM