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Marketing strategy and competitive positioning /

by Hooley, Graham J; Piercy, Nigel; Nicoulaud, Brigitte.
Material type: materialTypeLabelBookPublisher: New York : FT Prentice Hall, 2012Edition: 5th ed.Description: xviii, 614 p. : ill. ; 25 cm.ISBN: 9780273706977; 0273706977.Subject(s): Target marketing | Marketing -- Management
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Non Fiction 658.802 HOM (Browse shelf) Available 476547

Includes bibliographical references and index.

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Last Updated on September 15, 2019
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