Rao, Vithala R.
The new science of marketing : state-of-the-art tools for anticipating and tracking the market forces that will shape your company's future / State-of-the-art tools for anticipating and tracking the market forces that will shape your company's future Vithala R. Rao, Joel H. Steckel. - Chicago : Irwin Professional Pub., c1995. - xi, 350 p. : ill. ; 23 cm.
Includes bibliographical references and index.
1557385394
96195518
Marketing.
658.8 / RAN
The new science of marketing : state-of-the-art tools for anticipating and tracking the market forces that will shape your company's future / State-of-the-art tools for anticipating and tracking the market forces that will shape your company's future Vithala R. Rao, Joel H. Steckel. - Chicago : Irwin Professional Pub., c1995. - xi, 350 p. : ill. ; 23 cm.
Includes bibliographical references and index.
1557385394
96195518
Marketing.
658.8 / RAN