The new science of marketing : state-of-the-art tools for anticipating and tracking the market forces that will shape your company's future /
by Rao, Vithala R; Steckel, Joel H.
Material type:
BookPublisher: Chicago : Irwin Professional Pub., c1995Description: xi, 350 p. : ill. ; 23 cm.ISBN: 1557385394.Other title: State-of-the-art tools for anticipating and tracking the market forces that will shape your company's future.Subject(s): MarketingOnline resources: Publisher description
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 RAN (Browse shelf) | 1 | Available | 403206 |
Includes bibliographical references and index.
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