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Westing, J. Howard 1911-

Modern marketing thought / J. Howard Westing, Gerald Albaum. - 2nd ed. - New York : Macmillan, 1969. - x, 533 p. ; ill. ; 24 cm.

Includes bibliographical references and index.

LCCN: 74010309

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .W428 1975

Dewey Class. No.: 658.8 / WEM

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