Modern marketing thought / (Record no. 140940)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00717cam a2200241 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1732871 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170808133957.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 741003s1969 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 74010309 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | BD-DhUL |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .W428 1975 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | WEM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Westing, J. Howard |
| Fuller form of name | (John Howard), |
| Dates associated with a name | 1911- |
| Relator term | ed. |
| 245 10 - TITLE STATEMENT | |
| Title | Modern marketing thought / |
| Statement of responsibility, etc. | J. Howard Westing, Gerald Albaum. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Macmillan, |
| Date of publication, distribution, etc. | 1969. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 533 p. ; |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Albaum, Gerald, |
| Relator term | joint ed. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-12-22 | 2016-12-22 | Dhaka University Library | 2016-12-22 | Books | 1 | Purchased | Non Fiction | General Stacks | A80504 | Dhaka University Library | 658.8 WEM |