Tarpey, Lawrence X.
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr., Lawrence X. Tarpey. - Rev. ed. - Plano, Tex. : Business Publications, 1982. - xii, 275 p. : ill. ; 23 cm.
Includes bibliographies and indexes.
0256027129 (pbk.)
81067966
Marketing--Management.
HF5415.13 / .T37 1982
658.8 / PEP
A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr., Lawrence X. Tarpey. - Rev. ed. - Plano, Tex. : Business Publications, 1982. - xii, 275 p. : ill. ; 23 cm.
Includes bibliographies and indexes.
0256027129 (pbk.)
81067966
Marketing--Management.
HF5415.13 / .T37 1982
658.8 / PEP