A preface to marketing management /
by Tarpey, Lawrence X; Peter, J. Paul; Donnelly, James H.
Material type:
BookPublisher: Plano, Tex. : Business Publications, 1982Edition: Rev. ed.Description: xii, 275 p. : ill. ; 23 cm.ISBN: 0256027129 (pbk.).Subject(s): Marketing -- Management
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Includes bibliographies and indexes.
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