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Quelch, John A.

How to market to consumers : 10 ways to win / John A. Quelch. - New York : Wiley, c1989. - ix, 224 p. : ill. ; 24 cm.

Includes index.

Bibliography: p. 207-214.

ISBN: 0471618535

LCCN: 88017331

Subjects--Topical Terms:
Marketing--United States.
Advertising--United States.

LC Class. No.: HF5415.1 / .Q45 1989

Dewey Class. No.: 658.8 / QUH

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