Panwar, J. S., 1948-
Marketing in the new era : combating competition in a globalizing economy / J.S. Panwar. - Thousand Oaks, Calif. : Sage Publications, 1997. - 277p. : 23 cm.
Includes bibliographical references and index.
1. Introduction -- 2. Marketing Myopia -- 3. Developing New Products -- 4. Managing Brand Equity -- 5. The Positioning Advantage -- 6. Pricing for Results -- 7. Reaching the Customer -- 8. The Direct Hit -- 9. Marketing Events -- 10. The Advertising Edge -- 11. Promoting in the Field -- 12. Relating to the Customer -- 13. Globalization of Brands.
0803993838 080399382X 817036633X 8170366348
97010585
Marketing.
Marketing--India.
Competition, International.
658.8 / PAM
Marketing in the new era : combating competition in a globalizing economy / J.S. Panwar. - Thousand Oaks, Calif. : Sage Publications, 1997. - 277p. : 23 cm.
Includes bibliographical references and index.
1. Introduction -- 2. Marketing Myopia -- 3. Developing New Products -- 4. Managing Brand Equity -- 5. The Positioning Advantage -- 6. Pricing for Results -- 7. Reaching the Customer -- 8. The Direct Hit -- 9. Marketing Events -- 10. The Advertising Edge -- 11. Promoting in the Field -- 12. Relating to the Customer -- 13. Globalization of Brands.
0803993838 080399382X 817036633X 8170366348
97010585
Marketing.
Marketing--India.
Competition, International.
658.8 / PAM