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Marketing in the new era : (Record no. 141009)

000 -LEADER
fixed length control field 01367cam a2200337 a 4500
001 - CONTROL NUMBER
control field 1660343
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161222170222.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 970321s1997 cau b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 97010585
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0803993838
Qualifying information USpb
-- alkaline paper
-- paperback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 080399382X
Qualifying information UShb
-- alkaline paper
-- cloth
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 817036633X
Qualifying information Indiahb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8170366348
Qualifying information Indiapb
035 ## - SYSTEM CONTROL NUMBER
System control number 1660343
040 ## - CATALOGING SOURCE
Original cataloging agency TOC
Language of cataloging eng
Transcribing agency BD-DhUL
043 ## - GEOGRAPHIC AREA CODE
Geographic area code a-ii---
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 21
Item number PAM
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Panwar, J. S.,
Dates associated with a name 1948-
245 10 - TITLE STATEMENT
Title Marketing in the new era :
Remainder of title combating competition in a globalizing economy /
Statement of responsibility, etc. J.S. Panwar.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Thousand Oaks, Calif. :
Name of publisher, distributor, etc. Sage Publications,
Date of publication, distribution, etc. 1997.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 9707
300 ## - PHYSICAL DESCRIPTION
Extent 277p. :
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note 1. Introduction -- 2. Marketing Myopia -- 3. Developing New Products -- 4. Managing Brand Equity -- 5. The Positioning Advantage -- 6. Pricing for Results -- 7. Reaching the Customer -- 8. The Direct Hit -- 9. Marketing Events -- 10. The Advertising Edge -- 11. Promoting in the Field -- 12. Relating to the Customer -- 13. Globalization of Brands.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Geographic subdivision India.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Competition, International.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Price effective from Date last seen Permanent Location Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Withdrawn status Copy number Source of acquisition Collection code Damaged status Shelving location Barcode Current Location Full call number
2016-12-222016-12-22Dhaka University Library 2016-12-22 Books  4PurchesedNon Fiction General Stacks420718Dhaka University Library658.8 PAM
2016-12-222016-12-22Dhaka University Library 2016-12-22 Books  5PurchesedNon Fiction General Stacks420719Dhaka University Library658.8 PAM
2016-12-222016-12-22Dhaka University Library 2016-12-22 Books  3PurchesedNon Fiction General Stacks420717Dhaka University Library658.8 PAM
Last Updated on September 15, 2019
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