Meloan, Taylor W.
Managerial marketing policies and decisions / Taylor W. Meloan, Samuel V. Smith and John J. Wheatley. - Boston : Houghton Mifflin, 1970. - ix, 575 p. : ill. ; 24 cm.
Includes bibliographical references.
72009677
Marketing.
Marketing--Management.
658.8 / MEM
Managerial marketing policies and decisions / Taylor W. Meloan, Samuel V. Smith and John J. Wheatley. - Boston : Houghton Mifflin, 1970. - ix, 575 p. : ill. ; 24 cm.
Includes bibliographical references.
72009677
Marketing.
Marketing--Management.
658.8 / MEM