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Kotler, Philip.

Marketing management : analysis, planning, implementation and control / Philip Kotler and Kevin Lane Keller - 4th edi. - xi, 722 p. : ill.; 24 cm.

Glossary: p. G.1-G.10
Includes bibliographical references and index

ISBN: 9781292092621

LCCN: 2014023870

Subjects--Topical Terms:
Marketing
Management.

LC Class. No.: HF5415.13 / .K64 2016

Dewey Class. No.: 658.8 / KOM

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