Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 9th ed. - New Delhi : Prentice Hall of India, c2005. - xix, 587 p. : col. ill. ; 24 cm.
Includes bibliographical references and indexes.
0131869604 (alk. paper)
2005029392
Consumer behavior.
Motivation research (Marketing)
658.8342 / SCC
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 9th ed. - New Delhi : Prentice Hall of India, c2005. - xix, 587 p. : col. ill. ; 24 cm.
Includes bibliographical references and indexes.
0131869604 (alk. paper)
2005029392
Consumer behavior.
Motivation research (Marketing)
658.8342 / SCC