Kelley, Eugene J.
Managerial marketing : perspectives and viewpoints, a source book William Lazer and Eugene J. Kelley. - Rev. ed. - Homewood, Ill. : R. D. Irwin, 1962. - 717 p. : ill. ; 23 cm.
includes index.
62018179 /L/r84
Marketing--Management.
658.8 / LAM
Managerial marketing : perspectives and viewpoints, a source book William Lazer and Eugene J. Kelley. - Rev. ed. - Homewood, Ill. : R. D. Irwin, 1962. - 717 p. : ill. ; 23 cm.
includes index.
62018179 /L/r84
Marketing--Management.
658.8 / LAM