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Managerial marketing : perspectives and viewpoints, a source book

by Kelley, Eugene J; Lazer, William [editor.].
Material type: materialTypeLabelBookPublisher: Homewood, Ill. : R. D. Irwin, 1962Edition: Rev. ed.Description: 717 p. : ill. ; 23 cm.Subject(s): Marketing -- Management
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Books Books Dhaka University Library
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Non Fiction 658.8 LAM (Browse shelf) Available A134981

includes index.

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Last Updated on September 15, 2019
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