Levitt, Theodore. 1925-2006.
Innovation in marketing : new perspectives for profit and growth / Theodore Levitt. - New York : McGraw-Hill, 1962. - 253 p. ; 21 cm. - McGraw-Hill series in marketing and advertising .
includes index.
62013817
Marketing.
658.8 / LEI
Innovation in marketing : new perspectives for profit and growth / Theodore Levitt. - New York : McGraw-Hill, 1962. - 253 p. ; 21 cm. - McGraw-Hill series in marketing and advertising .
includes index.
62013817
Marketing.
658.8 / LEI