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Innovation in marketing : (Record no. 141138)

000 -LEADER
fixed length control field 00650cam a22002171 4500
001 - CONTROL NUMBER
control field 2639765
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161222184644.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 730109s1962 nyu 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 62013817
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- BD-DhUL
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number LEI
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Levitt, Theodore.
Dates associated with a name 1925-2006.
245 10 - TITLE STATEMENT
Title Innovation in marketing :
Remainder of title new perspectives for profit and growth /
Statement of responsibility, etc. Theodore Levitt.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 1962.
300 ## - PHYSICAL DESCRIPTION
Extent 253 p. ;
Dimensions 21 cm.
490 0# - SERIES STATEMENT
Series statement McGraw-Hill series in marketing and advertising
500 ## - GENERAL NOTE
General note includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Price effective from Date last seen Permanent Location Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Withdrawn status Copy number Source of acquisition Collection code Damaged status Shelving location Barcode Current Location Full call number
2016-12-222016-12-22Dhaka University Library 2016-12-22 Books  2PurchasedNon Fiction General StacksA72054Dhaka University Library658.8 LEI
2016-12-222016-12-22Dhaka University Library 2016-12-22 Books  1PurchasedNon Fiction General StacksA72031Dhaka University Library658.8 LEI
Last Updated on September 15, 2019
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