Innovation in marketing : (Record no. 141138)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00650cam a22002171 4500 |
| 001 - CONTROL NUMBER | |
| control field | 2639765 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161222184644.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 730109s1962 nyu 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 62013817 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-DhUL |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | LEI |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Levitt, Theodore. |
| Dates associated with a name | 1925-2006. |
| 245 10 - TITLE STATEMENT | |
| Title | Innovation in marketing : |
| Remainder of title | new perspectives for profit and growth / |
| Statement of responsibility, etc. | Theodore Levitt. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 1962. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 253 p. ; |
| Dimensions | 21 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | McGraw-Hill series in marketing and advertising |
| 500 ## - GENERAL NOTE | |
| General note | includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-12-22 | 2016-12-22 | Dhaka University Library | 2016-12-22 | Books | 2 | Purchased | Non Fiction | General Stacks | A72054 | Dhaka University Library | 658.8 LEI | |||||
| 2016-12-22 | 2016-12-22 | Dhaka University Library | 2016-12-22 | Books | 1 | Purchased | Non Fiction | General Stacks | A72031 | Dhaka University Library | 658.8 LEI |