Das Gupta, Vaswar.
Marketing mantra : the real story of direct marketing in India / Vaswar Das Gupta. - New Delhi : Prentice-Hall of India, c1998. - xi, 162 p. ; 24 cm.
"Eastern economy edition"--Cover. Includes index.
8120314379
Library of Congress -- New Delhi Field Office Rs95.00
98906531
Direct marketing--India.
Target marketing--India.
HF5415 / .D327 1998
658.8 / GUM
Marketing mantra : the real story of direct marketing in India / Vaswar Das Gupta. - New Delhi : Prentice-Hall of India, c1998. - xi, 162 p. ; 24 cm.
"Eastern economy edition"--Cover. Includes index.
8120314379
Library of Congress -- New Delhi Field Office Rs95.00
98906531
Direct marketing--India.
Target marketing--India.
HF5415 / .D327 1998
658.8 / GUM