Mathieson, Rick.
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson. - New York : AMACOM, c2005. - ix, 244 p. : ill. ; 24 cm.
Includes bibliographical references (p. [213]-227) and index.
0814472877
2005002544
Mobile commerce.
Product management.
658.81 / MAB
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson. - New York : AMACOM, c2005. - ix, 244 p. : ill. ; 24 cm.
Includes bibliographical references (p. [213]-227) and index.
0814472877
2005002544
Mobile commerce.
Product management.
658.81 / MAB