Branding unbound : the future of advertising, sales, and the brand experience in the wireless age /
by Mathieson, Rick.
Material type:
BookPublisher: New York : AMACOM, c2005Description: ix, 244 p. : ill. ; 24 cm.ISBN: 0814472877.Subject(s): Mobile commerce | Product managementOnline resources: Table of contents
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.81 MAB (Browse shelf) | Available | 455533 |
Includes bibliographical references (p. [213]-227) and index.
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