Walther, George R.
Upside-down marketing : turning your ex-customers into your best customers / George R. Walther. - New York : McGraw-Hill, c1994. - xix, 209 p. ; 24 cm.
Includes index.
0070680477 (recycled, acidfree paper) : $19.95
93045916
Marketing--Management.
Sales management.
Customer services--Management.
HF5415.13 / .W255 1994
658.8 / WAU
Upside-down marketing : turning your ex-customers into your best customers / George R. Walther. - New York : McGraw-Hill, c1994. - xix, 209 p. ; 24 cm.
Includes index.
0070680477 (recycled, acidfree paper) : $19.95
93045916
Marketing--Management.
Sales management.
Customer services--Management.
HF5415.13 / .W255 1994
658.8 / WAU