Brace, Ian. 1949-
Questionnaire design : how to plan, structure, and write survey material for effective market research / Ian Brace. - London : Sterling, VA ; Kogan Page, 2004. - xii, 289 p. : ill. ; 24 cm. - Market research in practice series .
Includes bibliographical references p. 277-280 and index.
System requirements for accompanying CD-ROM: Without Visual QSL installed, Windows PC with Internet explorer version 5 or later ; with Visual QSL installed, Windows 95/98/NT/2000/XP, Pentium 700 Mhz, 128 MB RAM, disk space 15 MB.
074944181X
2004010045
Market surveys--Methodology.
Questionnaires--Methodology.
658.83 / BRQ
Questionnaire design : how to plan, structure, and write survey material for effective market research / Ian Brace. - London : Sterling, VA ; Kogan Page, 2004. - xii, 289 p. : ill. ; 24 cm. - Market research in practice series .
Includes bibliographical references p. 277-280 and index.
System requirements for accompanying CD-ROM: Without Visual QSL installed, Windows PC with Internet explorer version 5 or later ; with Visual QSL installed, Windows 95/98/NT/2000/XP, Pentium 700 Mhz, 128 MB RAM, disk space 15 MB.
074944181X
2004010045
Market surveys--Methodology.
Questionnaires--Methodology.
658.83 / BRQ