Gentry, Dwight L.
Fundamentals of managerial marketing : a first course / Dwight L. Gentry and Donald L. Shawver. - New York : Simmons-Boardman Pub. Corp. 1964. - ix, 557 p. : ill., map. ; 24 cm.
Includes legislation.
Includes bibliographies.
64016816
Marketing.
658.8 / GEF
Fundamentals of managerial marketing : a first course / Dwight L. Gentry and Donald L. Shawver. - New York : Simmons-Boardman Pub. Corp. 1964. - ix, 557 p. : ill., map. ; 24 cm.
Includes legislation.
Includes bibliographies.
64016816
Marketing.
658.8 / GEF