Nagle, Thomas T.
The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle, Reed K. Holden. - 2nd ed. - Englewood Cliffs, N.J. : Prentice Hall, c1995. - xiv, 409 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0136693768 0136690602 (pbk.) : $29.95
94015812
Pricing.
Marketing--Decision making.
HF5416.5 / .N34 1995
658.816 / NAS
The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle, Reed K. Holden. - 2nd ed. - Englewood Cliffs, N.J. : Prentice Hall, c1995. - xiv, 409 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0136693768 0136690602 (pbk.) : $29.95
94015812
Pricing.
Marketing--Decision making.
HF5416.5 / .N34 1995
658.816 / NAS