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The strategy and tactics of pricing : a guide to profitable decision making /

by Nagle, Thomas T; Holden, Reed K.
Material type: materialTypeLabelBookPublisher: Englewood Cliffs, N.J. : Prentice Hall, c1995Edition: 2nd ed.Description: xiv, 409 p. : ill. ; 24 cm.ISBN: 0136693768 ; 0136690602 (pbk.) :.Subject(s): Pricing | Marketing -- Decision making
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Non Fiction 658.816 NAS (Browse shelf) Available 403192

Includes bibliographical references and indexes.

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Last Updated on September 15, 2019
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