Donaldson, Bill.
Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole. - 2nd ed. - Chichester, England : Wiley, c2007. - xiv, 269 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780470028803
2007006914
Relationship marketing.
Business networks.
Industrial management.
658.812 / DOS
Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole. - 2nd ed. - Chichester, England : Wiley, c2007. - xiv, 269 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780470028803
2007006914
Relationship marketing.
Business networks.
Industrial management.
658.812 / DOS