Kinnear, Thomas C.
Marketing research : an applied approach / Thomas C. Kinnear and James R. Taylor. - 5th ed. - New York : McGraw-Hill, c1996. - xxii, 888 p. : ill. ; 24 cm. + 1 computer disk (3 1/2 in.) - McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
System requirements for accompanying computer disk: IBM and compatible computers.
0079122523 (alk. paper)
95022571
Marketing research.
Marketing--Management.
HF5415.2 / .K53 1996
658.83 / KIM
Marketing research : an applied approach / Thomas C. Kinnear and James R. Taylor. - 5th ed. - New York : McGraw-Hill, c1996. - xxii, 888 p. : ill. ; 24 cm. + 1 computer disk (3 1/2 in.) - McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
System requirements for accompanying computer disk: IBM and compatible computers.
0079122523 (alk. paper)
95022571
Marketing research.
Marketing--Management.
HF5415.2 / .K53 1996
658.83 / KIM