Marketing research : an applied approach /
by Kinnear, Thomas C; Taylor, James R.
Material type: BookSeries: McGraw-Hill series in marketing. Publisher: New York : McGraw-Hill, c1996Edition: 5th ed.Description: xxii, 888 p. : ill. ; 24 cm. + 1 computer disk (3 1/2 in.).ISBN: 0079122523 (alk. paper).Subject(s): Marketing research | Marketing -- ManagementOnline resources: Publisher description | Table of contentsItem type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Books | Dhaka University Library General Stacks | Non Fiction | 658.83 KIM (Browse shelf) | 1 | Available | 409887 | |
Books | Dhaka University Library General Stacks | Non Fiction | 658.83 KIM (Browse shelf) | 2 | Available | 409888 | |
Books | Dhaka University Library General Stacks | Non Fiction | 658.83 KIM (Browse shelf) | 3 | Available | 409889 |
Includes bibliographical references and indexes.
System requirements for accompanying computer disk: IBM and compatible computers.
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