Mariampolski, Hy.
Qualitative market research : a comprehensive guide / Hy Mariampolski. - Thousand Oaks : Sage, 2001. - xiii, 312 p. ; 23 cm.
Includes bibliographical references p. 297-303 and index.
0761969446 (c) 0761969454 (p)
2001004340
Marketing research.
Qualitative research.
658.83 / MAQ
Qualitative market research : a comprehensive guide / Hy Mariampolski. - Thousand Oaks : Sage, 2001. - xiii, 312 p. ; 23 cm.
Includes bibliographical references p. 297-303 and index.
0761969446 (c) 0761969454 (p)
2001004340
Marketing research.
Qualitative research.
658.83 / MAQ