Velayudhan, Sanal Kumar
Rural marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan. - 2nd ed. - New Delhi ; Response Books, 2007. - 249 p. : ill. ; 23 cm.
Includes bibliographical references.
9780761935889 (PB) 9788178297491 (India-PB)
2001048723
Marketing--India.
Consumer behavior--India.
India--Rural conditions.
HF5415.12.I5 / V45 2002
658.87 / VER
Rural marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan. - 2nd ed. - New Delhi ; Response Books, 2007. - 249 p. : ill. ; 23 cm.
Includes bibliographical references.
9780761935889 (PB) 9788178297491 (India-PB)
2001048723
Marketing--India.
Consumer behavior--India.
India--Rural conditions.
HF5415.12.I5 / V45 2002
658.87 / VER