Rural marketing : (Record no. 141611)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00909cam a22003134a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 12552773 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161226150805.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 011001s2007 ii a b 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2001048723 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780761935889 (PB) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788178297491 (India-PB) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-DhUL |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | a-ii--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.12.I5 |
| Item number | V45 2002 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.87 |
| Item number | VER |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Velayudhan, Sanal Kumar |
| 245 10 - TITLE STATEMENT | |
| Title | Rural marketing : |
| Remainder of title | targeting the non-urban consumer / |
| Statement of responsibility, etc. | Sanal Kumar Velayudhan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi ; |
| Name of publisher, distributor, etc. | Response Books, |
| Date of publication, distribution, etc. | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 249 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 365 ## - TRADE PRICE | |
| Price type code | IRS |
| Price amount | 295.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Geographic subdivision | India. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| Geographic subdivision | India. |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | India |
| General subdivision | Rural conditions. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-12-26 | 2016-12-26 | Dhaka University Library | 2010-08-04 | Books | 1 | Purchased | Non Fiction | General Stacks | 452010 | Dhaka University Library | 658.87 VER | |||||
| 2016-12-26 | 2016-12-26 | Dhaka University Library | 2010-08-04 | Books | 2 | Purchased | Non Fiction | General Stacks | 452011 | Dhaka University Library | 658.87 VER |