Dirksen, Charles J.
Advertising principles, problems, and cases / Charles J. Dirksen, Arthur Kroeger, Francesco M. Nicosia. - 6th ed. - Homewood, Ill. : R. D. Irwin, 1983. - xviii, 690 p. : ill. ; 25 cm.
First-4th ed. published under title: Advertising principles and problems. Rev. ed. published as: Advertising. 6th ed. 1983. Includes indexes.
Bibliography: p. 675-677.
0256019258
76047746
Advertising.
Advertising--Case studies.
HF5823 / .D63 1977
659.101 / DIA
Advertising principles, problems, and cases / Charles J. Dirksen, Arthur Kroeger, Francesco M. Nicosia. - 6th ed. - Homewood, Ill. : R. D. Irwin, 1983. - xviii, 690 p. : ill. ; 25 cm.
First-4th ed. published under title: Advertising principles and problems. Rev. ed. published as: Advertising. 6th ed. 1983. Includes indexes.
Bibliography: p. 675-677.
0256019258
76047746
Advertising.
Advertising--Case studies.
HF5823 / .D63 1977
659.101 / DIA