Advertising principles, problems, and cases / (Record no. 141631)
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000 -LEADER | |
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fixed length control field | 01052cam a2200313 i 4500 |
001 - CONTROL NUMBER | |
control field | 3180893 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | BD-DhUL |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20161226151656.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 770617s1983 ilua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 76047746 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0256019258 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | BD-DhUL |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5823 |
Item number | .D63 1977 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.101 |
Item number | DIA |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Dirksen, Charles J. |
245 10 - TITLE STATEMENT | |
Title | Advertising principles, problems, and cases / |
Statement of responsibility, etc. | Charles J. Dirksen, Arthur Kroeger, Francesco M. Nicosia. |
250 ## - EDITION STATEMENT | |
Edition statement | 6th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Homewood, Ill. : |
Name of publisher, distributor, etc. | R. D. Irwin, |
Date of publication, distribution, etc. | 1983. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xviii, 690 p. : |
Other physical details | ill. ; |
Dimensions | 25 cm. |
500 ## - GENERAL NOTE | |
General note | First-4th ed. published under title: Advertising principles and problems. |
500 ## - GENERAL NOTE | |
General note | Rev. ed. published as: Advertising. 6th ed. 1983. |
500 ## - GENERAL NOTE | |
General note | Includes indexes. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Bibliography: p. 675-677. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising |
General subdivision | Case studies. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Kroeger, Arthur, |
Dates associated with a name | 1908- |
Relator term | joint author. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Nicosia, Francesco M., |
Relator term | joint author. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Books |
Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
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2016-12-26 | 2016-12-26 | Dhaka University Library | 2016-12-26 | Books | 10 | Purchased | Non Fiction | General Stacks | A247769 | Dhaka University Library | 659.101 DIA | |||||
2016-12-26 | 2016-12-26 | Dhaka University Library | 2016-12-26 | Books | 7 | Purchased | Non Fiction | General Stacks | A247766 | Dhaka University Library | 659.101 DIA | |||||
2016-12-26 | 2016-12-26 | Dhaka University Library | 2016-12-26 | Books | 2 | Purchased | Non Fiction | General Stacks | A247761 | Dhaka University Library | 659.101 DIA |