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Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.]. - Thousand Oaks, Calif. : Sage, c2002. - xi, 139 p. : ill. ; 24 cm.

Includes bibliographies and index.

0761925996 0761923837 (p)

2002000278


Advertising--Research.
Market research--Methodology.
Qualitative research.

HF5814 / .U78 2002

659.10 / USI
Last Updated on September 15, 2019
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