Using qualitative research in advertising : strategies, techniques, and applications /
Margaret A. Morrison ... [et al.].
- Thousand Oaks, Calif. : Sage, c2002.
- xi, 139 p. : ill. ; 24 cm.
Includes bibliographies and index.
0761925996 0761923837 (p)
2002000278
Advertising--Research.
Market research--Methodology.
Qualitative research.
HF5814 / .U78 2002
659.10 / USI
Includes bibliographies and index.
0761925996 0761923837 (p)
2002000278
Advertising--Research.
Market research--Methodology.
Qualitative research.
HF5814 / .U78 2002
659.10 / USI