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Using qualitative research in advertising : (Record no. 141659)

000 -LEADER
fixed length control field 01338cam a22003374a 4500
001 - CONTROL NUMBER
control field 12641468
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161226153125.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020111s2002 caua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2002000278
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761925996
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761923837 (p)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- BD-DhUL
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5814
Item number .U78 2002
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.10
Item number USI
245 00 - TITLE STATEMENT
Title Using qualitative research in advertising :
Remainder of title strategies, techniques, and applications /
Statement of responsibility, etc. Margaret A. Morrison ... [et al.].
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Thousand Oaks, Calif. :
Name of publisher, distributor, etc. Sage,
Date of publication, distribution, etc. c2002.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 139 p. :
Other physical details ill. ;
Dimensions 24 cm.
365 ## - TRADE PRICE
Price type code USD
Price amount 24.95
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographies and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market research
General subdivision Methodology.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Qualitative research.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Morrison, Margaret A.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0658/2002000278-d.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0658/2002000278-t.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0734/2002000278-b.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Price effective from Date last seen Permanent Location Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Withdrawn status Copy number Source of acquisition Collection code Damaged status Shelving location Barcode Current Location Full call number
2016-12-262016-12-26Dhaka University Library 2006-05-06 Books  1PurchasedNon Fiction General Stacks414517Dhaka University Library659.10 USI
2016-12-262016-12-26Dhaka University Library 2006-05-06 Books  5PurchasedNon Fiction General Stacks420761Dhaka University Library659.10 USI
2016-12-262016-12-26Dhaka University Library 2006-05-06 Books  3PurchasedNon Fiction General Stacks420759Dhaka University Library659.10 USI
2016-12-262016-12-26Dhaka University Library 2006-05-06 Books  4PurchasedNon Fiction General Stacks420760Dhaka University Library659.10 USI
2016-12-262016-12-26Dhaka University Library 2006-05-06 Books  2PurchasedNon Fiction General Stacks420758Dhaka University Library659.10 USI
Last Updated on September 15, 2019
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