Dhaka University Library Online catalog

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Martineau, Pierre,

Motivation in advertising; motives that make people buy. - New York, McGraw-Hill, 1957. - 210 p. illus. 24 cm. - McGraw-Hill series in advertising and selling .

LCCN: 57008623

Subjects--Topical Terms:
Advertising--Psychological aspects.

LC Class. No.: HF5822 / .M37

Dewey Class. No.: 659.1 / MAM

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