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Motivation in advertising; (Record no. 141702)

000 -LEADER
fixed length control field	00636cam a22002171 4500
001 - CONTROL NUMBER
control field	4056478
003 - CONTROL NUMBER IDENTIFIER
control field	BD-DhUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20161226155928.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	730529s1957 nyua 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	57008623
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	DLC
--	BD-DhUL
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5822
Item number	.M37
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
Item number	MAM
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Martineau, Pierre,
245 10 - TITLE STATEMENT
Title	Motivation in advertising;
Remainder of title	motives that make people buy.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	New York,
Name of publisher, distributor, etc.	McGraw-Hill,
Date of publication, distribution, etc.	1957.
300 ## - PHYSICAL DESCRIPTION
Extent	210 p.
Other physical details	illus.
Dimensions	24 cm.
490 0# - SERIES STATEMENT
Series statement	McGraw-Hill series in advertising and selling
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising
General subdivision	Psychological aspects.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Books

Holdings
Price effective from	Date last seen	Permanent Location	Date acquired	Koha item type	Copy number	Source of acquisition	Collection code	Shelving location	Barcode	Current Location	Full call number
2016-12-26	2016-12-26	Dhaka University Library	1979-11-20	Books	2	Purchased	Non Fiction	General Stacks	A171670	Dhaka University Library	659.1 MAM
2016-12-26	2016-12-26	Dhaka University Library	1979-11-20	Books	6	Purchased	Non Fiction	General Stacks	A157439	Dhaka University Library	659.1 MAM
2016-12-26	2016-12-26	Dhaka University Library	1979-11-20	Books	1	Purchased	Non Fiction	General Stacks	A171669	Dhaka University Library	659.1 MAM
2016-12-26	2016-12-26	Dhaka University Library	1979-11-20	Books	3	Purchased	Non Fiction	General Stacks	A171671	Dhaka University Library	659.1 MAM
2016-12-26	2016-12-26	Dhaka University Library	2016-12-26	Books	4	Purchased	Non Fiction	General Stacks	A157437	Dhaka University Library	659.1 MAM
2016-12-26	2016-12-26	Dhaka University Library	2016-12-26	Books	5	Purchased	Non Fiction	General Stacks	A157438	Dhaka University Library	659.1 MAM
2016-12-26	2016-12-26	Dhaka University Library	2016-12-26	Books	7	Purchased	Non Fiction	General Stacks	A176105	Dhaka University Library	659.1 MAM
2016-12-26	2016-12-26	Dhaka University Library	2016-12-26	Books	8	Purchased	Non Fiction	General Stacks	A176106	Dhaka University Library	659.1 MAM
2016-12-26	2016-12-26	Dhaka University Library	2016-12-26	Books	9	Purchased	Non Fiction	General Stacks	A176107	Dhaka University Library	659.1 MAM

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